82: Sales Mistakes To Avoid Whether You Are Starting A Business, You Are Self-Employed
82: Sales Mistakes To Avoid Whether You Are Starting A Business, You Are Self-Employed, A Solopreneur, Entrepreneur, Mompreneur, Business Owner, Side Hustler, Freelancer, Bookkeeper, Virtual Assistant, Or VA
Every business owner wants to make sales. Generating sales and incurring revenue so that you have the funds you need to pay for your expenses and have enough net income so that you can enjoy the fruits of your labor is the dream of most business owners, but when you lose your focus on sales or are unsure how you should be getting additional sales, your bottom line will definitely be impacted. In the second episode of this week’s five-episode podcast series about common mistakes business owners make, you’ll learn about the most common sales mistakes and how you can prevent them in your business. Understanding your client and pricing your product or service correctly will help you gain the sales you are looking for in your business whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA. We’ll talk about simplicity and how this alone could help you boost your sales. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…
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Show Notes:
Every business owner wants to make sales. Generating sales and incurring revenue so that you have the funds you need to pay for your expenses and have enough net income so that you can enjoy the fruits of your labor is the dream of most business owners, but when you lose your focus on sales or are unsure how you should be getting additional sales, your bottom line will definitely be impacted. In the second episode of this week’s five-episode podcast series about common mistakes business owners make, you’ll learn about the most common sales mistakes and how you can prevent them in your business. Understanding your client and pricing your product or service correctly will help you gain the sales you are looking for in your business whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA. We’ll talk about simplicity and how this alone could help you boost your sales. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…
Welcome Back…and welcome to the second of the five series podcast I have for you this week, where I am talking about some of the most common mistakes business owners have been known to make in their business. I want you to be aware of these mistakes and take action to make sure you don’t make the same mistakes in your business.
Today, we’re going to focus on sales mistakes. You might be thinking, how can you make mistakes on sales. When you have a client who purchases your product or service. How can this be a mistake? Well, I’m going to talk about the sales you may be missing. I want you to take a look at the products or services that you sell. First, I want you to make sure that you know exactly who your ideal client is. Just knowing the information about your ideal client will help you target your marketing directly to them so that they are able to generate sales for your business. You don’t want to waste any time or money marketing to the wrong audience.
Next, are your products or services easy for your customers to understand? Your products or services should be simple. As a business owner, you certainly understand what you have to offer, but it may be confusing through the eye of your customers. Make sure you are practicing simplicity. What is your minimum viable product? How can you take the products or services you have to offer to your customers and simplify them? Don’t complicate your products or services. Remember that if you confuse, you lose, and you want to ensure you get every sale you can.
Once you have your products and services set up, I want you to think about your pricing. Many business owners struggle with setting pricing due to the lack of confidence they have in themselves or even the fear of failure. You want to make sure that you are pricing your products and services so that you are able to generate a profit. There may be a fine line between overpricing or underpricing your product or service, so really take some time here so that you know you have a price that works with your overall business finances.
I know many of you are going to be excited to hear based on the number of people who are already on the waitlist patiently waiting for the registration to open for my Strategic Bookkeeping Academy. I am happy to announce that I’m ready to open registration, so take a second and make a note that the Strategic Bookkeeping Academy is launching on June 15th. Also, note that from June 15th through June 17th, there will be a promotion for founding members. This means that I created this new program, and I can’t wait for you to join and start taking control of your business, gain a deeper understanding and master your small business finances. This program will help you understand exactly what you need to do when you are doing your own bookkeeping for your business. It is also helpful for bookkeepers who are still working on their processes to deliver the best bookkeeping service to their clients. Having over 25 years of experience working with business owners, I understand where they struggle, and this program is designed to help service-based business owners do their own bookkeeping confidently and with ease. Since this program is new, I also created a special bonus for you when you sign up in the first couple of days the program is open. So, if you want more information, if you can’t wait to join, or are curious to learn more about the Strategic Bookkeeping Academy for service-based business owners, come join the waitlist. It’s very important for you to join the waitlist if you want to grab the special founding member opportunities during the promotional period. If you miss this promotional period, you can still purchase the program, but not for the promotional price. You can get on the waitlist at www.FinancialAdventure.com/SBA and click on the waitlist button, enter your email address, and I’ll send you the information to register during the promotional period. I can’t wait to see you in the program. I’ll post links to this and other valuable resources for business owners and bookkeepers where you are listening to this podcast and in the show notes.
And, you know I’m going to ask…what’s at least one thing you will take away from this episode that will help your business succeed and grow your bottom line? If you need some accountability, join our PRIVATE Facebook community and post your action item, we’d love to support you.
