407: How To Lead Yourself Through Hard Seasons Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Accountant, Bookkeeper, VA, Owner
- Jun 15
- 6 min read
407: How To Lead Yourself Through Hard Seasons Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Accountant, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed
Do you understand why we often tend to fall off the wagon or stop working towards our goals when it gets hard? Our natural instinct, or our brain’s way of survival, is to seek pleasure, avoid pain, and conserve energy. It is called the motivational triad, and it’s true for our physical, mental, and emotional needs, and it makes sense that we would want to make sure that we are not hurt, we enjoy ourselves, and we exert as little energy as possible to survive. This is just how our brain thinks, so anything that feels like it’s too hard to do or is too draining on us emotionally or physically causes our brain to want to avoid it. This is why it can be hard to persevere, but you can persevere, even when it gets hard. Let’s dive in…
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Show Notes:
Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to this new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular Mastering Your Small Business Finances podcast episodes, which will continue to help you take control of and understand your business finances with topics that ultimately impact your bottom line. I have many business owners, accountants, and other high-stress professionals who listen to this podcast, and I want to get more help out there for individuals like you when it comes to mastering your mindset. I’ll be taking a few moments each week to touch on topics that many high-stress professionals are dealing with and provide solutions to help you increase your overall well-being. Because I know your time is valuable, just like the Mastering Your Small Business Finances podcast, my goal is to keep these episodes short and straight to the point but full of useful information to help you succeed in not only your professional life but your personal life as well.
Do you understand why we often tend to fall off the wagon or stop working towards our goals when it gets hard? Our natural instinct, or our brain’s way of survival, is to seek pleasure, avoid pain, and conserve energy. It is called the motivational triad, and it’s true for our physical, mental, and emotional needs, and it makes sense that we would want to make sure that we are not hurt, we enjoy ourselves, and we exert as little energy as possible to survive. This is just how our brain thinks, so anything that feels like it’s too hard to do or is too draining on us emotionally or physically causes our brain to want to avoid it. This is why it can be hard to persevere, but you can persevere, even when it gets hard. Let’s dive in…
The first thing I want to make sure that you know when you understand how this motivational triad works is that this thinking can be overridden. Even though you may find that you are able to override it at times and come up with other thoughts about how you want to persevere with your goals, it may seem hard, or you may find that you lose interest and stop working towards your goals. When you are trying to override these thoughts, but your survival instinct kicks in, this is often when you may feel like you are self-sabotaging your goals.
So many of my clients then start judging themselves, feel ashamed that they are not able to achieve their goals, and think that they’ll never be able to make these changes in their lives. I want you to know that this is normal, and it makes sense that you’d be thinking this way, but for now, I just want you to be aware of the possibility of this happening.
This motivational triad is never going to go away, and we really don’t want it to. It is truly there to help keep us safe. It’s there so that we can survive, but it’s up to you to manage it so that you can persevere with the actions you need to take, even when it is hard. It is going to require you to have compassion for yourself and to be patient. Many times, it will have you delaying the instant gratification that your brain is seeking for pleasure.
Today, I will go over a few things you can do to help manage that motivational triad and accomplish your goals, and I want to start by making sure that you are always aware of the main reason you want to accomplish this goal in the first place. How can you help yourself persevere when you feel like you have fallen off the wagon? I want you to think about the real reasons that you want to accomplish your goals. How will they impact your life? How will accomplishing them impact others around you? What will your life look like when you accomplish your goals? How will you feel when you achieve your goals? How will they impact your personal or your professional life? When do you want to achieve these goals? Are you willing to allow the amount of time it will take to achieve your goal? Take some time to write down your top reasons why you want to achieve your goals.
If this topic resonates with you, don’t wait; the rest of this episode is waiting for you inside my free private podcast, Mastering Your Mindset Moments. It’s created specifically for business owners, accountants, and high-stress professionals like you. People who are done feeling overwhelmed, burned out, or stuck in survival mode, and are ready to live a happier, healthier, and more fulfilling life. When your schedule is packed, and the pressure is high, it’s easy to lose sight of why you’re working so hard. Inside this private podcast, I share quick, powerful mindset and productivity tools you can apply right away, even during your busiest seasons, to reduce stress, reclaim your time, and enjoy the life you’ve worked so hard to achieve. It’s free to join, and you’ll get instant access when you go to www.FinancialAdventure.com/private. Don’t put this off; this podcast is your shortcut to meaningful results in just a few minutes a week. Your next step toward feeling more in control, less overwhelmed, and finally enjoying a more balanced lifestyle again is only one episode away. I’ll post links to this and other valuable resources for business owners, accountants, and other high-stress professionals where you are listening to this podcast.
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