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98: Low Budget Marketing Ideas Whether You Are Starting A Business, Self-Employed, A Solopreneur


98: Low Budget Marketing Ideas Whether You Are Starting A Business, Self-Employed, A Solopreneur, Entrepreneur, Mompreneur, Business Owner, Side Hustler, Freelancer, Bookkeeper, Virtual Assistant, Or VA

When you don’t have a big budget for marketing, like when you are just getting your business started or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts on a few very specific areas, you can market your business effectively, even on a low budget. In today’s podcast episode, I cover some of the best ways you can market your business even if you don’t have a considerable amount of money to spend. You need to market your business to generate new sales, and you need sales to grow your business. Whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, you can easily make a difference in your marketing by taking advantage of at least one or two of the marketing opportunities I cover today. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…


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Show Notes:


When you don’t have a big budget for marketing, like when you are just getting your business started or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts on a few very specific areas, you can market your business effectively, even on a low budget. In today’s podcast episode, I cover some of the best ways you can market your business even if you don’t have a considerable amount of money to spend. You need to market your business to generate new sales, and you need sales to grow your business. Whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, you can easily make a difference in your marketing by taking advantage of at least one or two of the marketing opportunities I cover today. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…


Welcome Back…When it comes to marketing your business, there is no question that you need to do it, but that doesn’t necessarily mean that you need to spend a great deal of money to generate results. When you spend time focusing your marketing efforts in the right places, you will see a difference.


The first place I recommend you start is to really narrow down the scope of your target market. Don’t market to everyone; find out who your ideal customer is and focus your marketing efforts directly on them. Take a look at who your current customers are. These are the ones you are already naturally attracting to your business. Try to double down on more of this type of customer. Find out their wants and needs as well as their pain points and let potential customers know how you can help them as well. Ask questions and get feedback from customers to find out what they really want and let them know how your product or service solves their problems. Make a connection with your customers and encourage them to leave reviews, and help promote word-of-mouth marketing. Word of mouth can help generate referrals from your customer’s friends, family, and colleagues, and it can drive higher trust and generate more sales. By learning more about your current customers, you’ll be able to drill down and know your target market better. The more you get to know and understand your customers, the easier it will be to communicate with them, market to them, and sell them what they want. Try to have your marketing and messaging so dialed in for your customers that they feel like you are talking directly to them. Make it personal by sending handwritten thank you notes whenever your customers help you learn more about them or help promote your business.


Once you know who your target market is, you can use incentives with your current or past customers to promote additional sales or generate recurring revenues. Ask for referrals from these customers or offer them a frequent buyer rewards program to generate additional sales. Capture their birthdates and send promotions to them for their special day or even on holidays. Make sure you are getting testimonials from your current customers to use in your marketing.


Understand how your competition is marketing their products and services. Find a way to differentiate yourself and your product or service from your competition. Is there a way you can take a different approach and stand out from the crowd or market to a group of people that are being missed? Learn what your competition is doing for their marketing, and then do it better for your business.


Take advantage of having a free social media presence. List your business on Google places, create a Facebook, Instagram, Pinterest, YouTube channel, or other social media account. Customers expect to be able to find you on social media. This option is perfect for you if you have more time than money right now in your business. Please don’t get overwhelmed with all the platforms; I would strongly recommend choosing one platform that you feel most comfortable with and go all in on that platform. Once you have mastered this one platform, then you can add others if and when you are ready. Create a plan and what your goals are before jumping into social media marketing. Make sure that your plan is obtainable and be consistent with whatever you decide. Make sure once you are established on your social media platform, you ask others to share your information. Even if you have a small following, you can expand your reach with the help of your followers. Create a contest or offer a prize for their help in sharing your information. Take some time to claim all of your social media handles, even if you are not ready to start with those platforms yet. You want to be able to keep a consistent brand overall, and by claiming your handles early, you should be able to do this.


If you are a local business, be active in your community. Attend local events and network with others whenever you can. You can join your local Chamber of Commerce or other networking groups. Before attending these events, make sure that you have fine-tuned your elevator pitch, have business cards, and be consistent with your brand whenever sharing about your business. Offer to speak at an event or you could even host an event or class yourself to promote your business.


Start to collect email addresses and build your email list as soon as possible and send start sending out emails on a consistent basis. Email marketing is an inexpensive way to stay in touch with your current and potential customers. You can promote your product or service and share value with them. You own your email list, unlike social media, Facebook, or Instagram, which could be shut down without any notice. When you have an email list, you always have control of how you manage your list and how often you want to reach out to them. Once you have an email provider selected and set up, start to encourage your customers to sign up. Offer a free download, special offer, or exc